We always like to keep an eye on what our clients are up to and detail their progress. So its great to see the guys from Director have launched their excellent new video for the Europe wide release ‘Play Pretend’. Here is what the guys had to say about the video on their website;

“Director have teamed up with the man on the up and up, video director Eoghan Kidney to produce this slice of death-filled gore.  The promo for ‘Play Pretend’ released Europe-wide is a nasty take on the sci-fi /B-movie genre.  As Director take to the murky stage and an eerie crowd gathers the natural elements combine to transform the nocturnal gathering into an all out blood bath.”

We enjoyed working closely with Director to design their website and in return we got the added bonus of free tickets and beers for their last gig in Cork when they played in Cyrus Avenue. They are an excellent live band and really got the crowd going that night. It looks like they are playing in Cork again soon in the Crane Lane Theatre as part of the Hot Press Jagermeister Shows on June 3rd and the Ballinhassig Pitch Party w/Frank and Walters, on July 16. If you are in Cork on any of those dates they are definitely worth checking out.

Warning – video contains strobing effects

Peter Maher of Mahers Sports Therapy asked us to transform his sports therapy company from a family named business into an international sports brand that offers expert services in sport therapy, nutrition, orthotics and coaching. Peter already had a name in mind, Areté. Peter even had Areté tattooed to his shoulder under his Olympic rings he earned by competing in the 1988 Seoul and 1992 Barcelona Olympics.

Areté is a Greek word which means goodness, excellence, or virtue of any kind, to achieve fulfillment of purpose or function: the act of living up to one’s full potential. Areté also means courage and strength in the face of adversity in ancient Greek culture.

It was a word that resonated with Peter, as the Areté philosophy of courage and strength in the face of adversity is what he strove for as an Olympic Athlete and one of Canada’s most successful marathon athletes of all time.

We took Peter’s vision on board and got to work. After much research and design development we decided to design a hand drawn font for the name Areté and incorporate Mount Olympus (right) in the logo to show where the origins of the Areté philosophy came from. For the colour we chose an aqua/sky blue hue that is a uniquely Greek colour once more to highlight the Greek origins of the name.

We are currently working on the Areté website and hope to launch it very soon. Below is an image of Peter and a taste of the style of graphics we are putting into the website. Stay tuned for the launch!

With these features in mind the site needed specific sections of their manufacturing specialities, with download able PDF’s featuring manufacturing requirements, questionnaires etc, to help customers learn more about the company. We also included an interactive Google map where suppliers and buyers of steel could find the rear entrance of the site of IPW. There were a lot work involved with various sections of the company, nevertheless, we completed this site in time to celebrate the companies 25th year in the business. The client is very happy with the result and they were a pleasure to work with.

We are pleased to announce that the new website for Meteor award winning Dublin band Director has gone live.

The guys wanted to be able to control their website and connect better with their fans. We came up with a solution which has made it very easy for them to update and also include some dynamic functionality.

The look and feel of the website had to integrate their new album artwork and logotype. It was great working with the guys as they a clear vision of what they wanted their website to look like and how it should function.

Check it out for yourself at www.directormusic.com