Posts Tagged ‘Graphic Design’

Branding for Sports and Health Company

Monday, May 17th, 2010


arete_tattoo_peter_maherPeter Maher of Mahers Sports Therapy asked us to transform his sports therapy company from a family named business into an international sports brand that offers expert services in sport therapy, nutrition, orthotics and coaching. Peter already had a name in mind, Areté. Peter even had Areté tattooed to his shoulder under his Olympic rings he earned by competing in the 1988 Seoul and 1992 Barcelona Olympics.

Areté is a Greek word which means goodness, excellence, or virtue of any kind, to achieve fulfillment of purpose or function: the act of living up to one’s full potential. Areté also means courage and strength in the face of adversity in ancient Greek culture.

It was a word that resonated with Peter, as the Areté philosophy of courage and strength in the face of adversity is what he strove for as an Olympic Athlete and one of Canada’s most successful marathon athletes of all time.

mount_olympusWe took Peter’s vision on board and got to work. After much research and design development we decided to design a hand drawn font for the name Areté and incorporate Mount Olympus (right) in the logo to show where the origins of the Areté philosophy came from. For the colour we chose an aqua/sky blue hue that is a uniquely Greek colour once more to highlight the Greek origins of the name.

We are currently working on the Areté website and hope to launch it very soon. Below is an image of Peter and a taste of the style of graphics we are putting into the website. Stay tuned for the launch!


Pepsico Exhibition Stands for Prague Expo

Tuesday, May 11th, 2010
We recently designed exhibition stands for Pepsico’s recent appearance at an International Expo in Prague the Czech Republic earlier this year. We worked closely with the Pepsico team to refresh their 3D Quality brand and maintain a brand consistency with our graphic design team to produce a clean and professional look for the entire project. We are pleased to announce the exhibition was a great success and the Pepsico stand design was very well received.
Contact us at for further information on our exhibition or stand design services.

Le Cool Travel Guides

Thursday, May 6th, 2010

Recently came across the Le Cool travel guides. They are a refreshing take on the travel guide book format and cover Barcelona, London, Madrid, Lisbon, and Amsterdam. Definitely worth a look. See examples of the Barcelona travel guide below.







The Coolest Graphic Designer…

Tuesday, April 20th, 2010

Charlie Watts of the Rolling Stones once worked as a graphic designer for an advertising firm of Charles, Hobson and Grey, London.

While working there Watts also played drums occasionally with local bands in coffee shops and clubs. In 1961 he met Alexis Korner who invited him to join his band, Blues Incorporated. At that time Watts was on his way to a sojourn working as a graphic designer in Denmark, but he accepted Korner’s offer when he returned to London in February 1962. Watts continued to work as a designer for  Charles, Hobson and Grey while playing with Blues Incorporated but quit both the band and job for the Rolling Stones in 1963.

Charlie did the graphic art for the Rolling Stones 1967 album Between the Lines, below, and came up with a lot of the Stones publicity stunts and stage design.


Between The Lines – Graphic Artwork by Charlie Watts


Autographed record sleeve of Charlie found here

Holga 120 3D Stereo Camera

Monday, April 19th, 2010

This is a cool camera that will capture two images simultaneously with its two lenses, which gives you a stereo image viewable in 3D. Check out the features and the results of the images from the Holga 120 3D stereo camera here!