New Design Work – Siegel Monogram
Saturday, May 29th, 2010
We are delighted to showcase a new project we have designed for Jonathan Siegel, founder of ELC Technologies and serial entrepreneur. Jonathan gave us an exciting brief to design a monogram that was based on his name. It was a challenging brief but a highly rewarding project especially as designing this monogram was a unique and valuable opportunity for us to do a bespoke design for such a high profile client.
To explain a monogram, it is a motif made by overlapping or combining two or more letters to form one symbol. The monogram we were asked to design was to be based on Jonathan’s surname Siegel, which has 6 letters, which obviously increases the difficultly and complexity of the monogram.
To vacillate all the letters in Siegel we decided to use the two ‘E’s’ in Siegel to lock together to make up the shape of the ‘S’. The two ‘E’s’ symmetry make up a shape of a ‘S’ quite successfully, which flows nicely in unison and creates an unique shape that is readable upside down as well as a normal view. For the ‘G’ the ‘S’ & ‘E’ create a suggestive shape of a lowercase ‘G’ and to highlight its presence even further – we added an old style tail top right which can be found on Serif lowercase ‘G’s’. For the ‘I’ & ’L’ we have repeated the symmetry by mirroring their position within the monogram in between the interlocking ‘S’ & ‘E’s’. By placing the ‘L’ on the top half of the monogram it created a more complete looking ‘G’.
In an effort to maintain a distinct look to the monogram we repeated swirling shapes, evident in the ‘E’s’, ‘S’ and ‘G’ outside the shape of the monogram which successfully frames the surrounding area of this monogram into a circle. These thin abstract swirling lines add an aesthetic quality and maintain the strong symmetry.
See our design process for the monogram unfold below;
We were very pleased with the result of this monogram and the creative scope it gave us. If you like to commission us for similar projects like it, please don’t hesitate to email us at studio@irenses.ie
Peter Maher of Mahers Sports Therapy asked us to transform his sports therapy company from a family named business into an international sports brand that offers expert services in sport therapy, nutrition, orthotics and coaching. Peter already had a name in mind, Areté. Peter even had Areté tattooed to his shoulder under his Olympic rings he earned by competing in the 1988 Seoul and 1992 Barcelona Olympics.
We took Peter’s vision on board and got to work. After much research and design development we decided to design a hand drawn font for the name Areté and incorporate Mount Olympus (right) in the logo to show where the origins of the Areté philosophy came from. For the colour we chose an aqua/sky blue hue that is a uniquely Greek colour once more to highlight the Greek origins of the name.
