Archive for May, 2010

‘Play Pretend’ Director’s New Video

Friday, May 21st, 2010

We always like to keep an eye on what our clients are up to and detail their progress. So its great to see the guys from Director have launched their excellent new video for the Europe wide release ‘Play Pretend’. Here is what the guys had to say about the video on their website;

“Director have teamed up with the man on the up and up, video director Eoghan Kidney to produce this slice of death-filled gore.  The promo for ‘Play Pretend’ released Europe-wide is a nasty take on the sci-fi /B-movie genre.  As Director take to the murky stage and an eerie crowd gathers the natural elements combine to transform the nocturnal gathering into an all out blood bath.”

We enjoyed working closely with Director to design their website and in return we got the added bonus of free tickets and beers for their last gig in Cork when they played in Cyrus Avenue. They are an excellent live band and really got the crowd going that night. It looks like they are playing in Cork again soon in the Crane Lane Theatre as part of the Hot Press Jagermeister Shows on June 3rd and the Ballinhassig Pitch Party w/Frank and Walters, on July 16. If you are in Cork on any of those dates they are definitely worth checking out.

Warning – video contains strobing effects

London 2012 Olympics Mascots Wenlock & Mandeville Unveiled

Thursday, May 20th, 2010

The London 2012 Olympics Mascots have been unveiled. The mascots are neither animal, vegetable nor mineral and resemble something dreamed up by a Pixar alien movie. It was claimed on the mascots webpage that Wenlock and Mandeville the mascots were brought to life by a rainbow, or so said the caption beneath the image below found here.

london_2012_olympics_mascots

London 2012’s Wenlock and Mandeville have a lot to live up to. Last year Berlino the mascot from the 12th IAAF World Championsips Berlin 2009 was a brilliant  success. The self proclaimed, “happy and fun-loving bear who isn’t shy to get pictures taken” brought fun back into top class athletics as he celebrated with the athletes in style. Berlino celebrations with the athletes were spectacularly random and funny which really got the crowd in the stadium behind the athletes. I’d like to see Wenlock & Mandeville try and beat Berlino dance moves!

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Branding for Sports and Health Company

Monday, May 17th, 2010

arete_sports_therapy_logo

arete_tattoo_peter_maherPeter Maher of Mahers Sports Therapy asked us to transform his sports therapy company from a family named business into an international sports brand that offers expert services in sport therapy, nutrition, orthotics and coaching. Peter already had a name in mind, Areté. Peter even had Areté tattooed to his shoulder under his Olympic rings he earned by competing in the 1988 Seoul and 1992 Barcelona Olympics.

Areté is a Greek word which means goodness, excellence, or virtue of any kind, to achieve fulfillment of purpose or function: the act of living up to one’s full potential. Areté also means courage and strength in the face of adversity in ancient Greek culture.

It was a word that resonated with Peter, as the Areté philosophy of courage and strength in the face of adversity is what he strove for as an Olympic Athlete and one of Canada’s most successful marathon athletes of all time.

mount_olympusWe took Peter’s vision on board and got to work. After much research and design development we decided to design a hand drawn font for the name Areté and incorporate Mount Olympus (right) in the logo to show where the origins of the Areté philosophy came from. For the colour we chose an aqua/sky blue hue that is a uniquely Greek colour once more to highlight the Greek origins of the name.

We are currently working on the Areté website and hope to launch it very soon. Below is an image of Peter and a taste of the style of graphics we are putting into the website. Stay tuned for the launch!

arete_imagary

Papabubble Sweet Shop

Thursday, May 13th, 2010

Ever wondered how sweets are made? Visit a Papabubble Sweet Shop and you’ll be shown exactly how its done! Papabubble have stores in Barcelona, New York City, Tokyo, Amsterdam, Seoul, Taipei and Lisbon shown below… Papabubble can do any sort of sweet you may request from personalised sweets to different mixture of flavours right before your own eyes. Its an excellent franchise that is very well branded and their sweets taste great!

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papabubble_menu

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papabubble_flavours

Pepsico Exhibition Stands for Prague Expo

Tuesday, May 11th, 2010
We recently designed exhibition stands for Pepsico’s recent appearance at an International Expo in Prague the Czech Republic earlier this year. We worked closely with the Pepsico team to refresh their 3D Quality brand and maintain a brand consistency with our graphic design team to produce a clean and professional look for the entire project. We are pleased to announce the exhibition was a great success and the Pepsico stand design was very well received.
pepsico_prague_exhibition_stand
Contact us at studio@irenses.ie for further information on our exhibition or stand design services.
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